Buying

Location, location, location: a guide to finding your next home

Posted on: Thursday, May 8, 2025

There is one thing that all property professionals agree on, whether they work in commercial property or residential, and it’s that location is one of the most important factors to consider when buying a home. Property gurus around the world continue to emphasise the importance of location because it has such a massive bearing on a property’s desirability and potential investment return.

There are several key elements to consider before making your final decision. If a location has more positive elements, than negative, it will be in higher demand and will have a greater potential resale value in the future.  Essentially, it comes down to desirability and whether buyers would want to live where the home is situated – there is a direct collation between demand and property prices.

Don’t compromise on location

There are a lot of buyers who focus on the property itself and perhaps compromise on where it is situated. However, when it comes to the appreciation potential of the home, this will end up hurting their pocket. A home can be changed, updated or renovated, but you can’t alter its location. Therefore, it is always better to prioritise location and compromise on the property.

Development

A good location is where there is the potential for growth and development. The area needs to be able to support the demand for property over the long term and subsequently increase its value over time. However, bear in mind that certain developments can devalue a location, such as the construction of a power plant or dump within proximity to the home. Before purchasing in an area, find out about future development plans. Developments such as new industrial sites, new roads, or railways or even industrial activities can vastly alter the price profile of an area.

Amenities

Another factor to consider is the quality of the amenities in the area. These include shopping and medical facilities, entertainment areas, restaurants, public services and outstanding schools. Convenience is a highly valued commodity.

Investment and commercial activity

National retailers and property developers will do thorough market research before deciding to invest in an area. So, commercial activity, corporate investment, and residential and commercial property developments are all indicators that the area has the potential for strong investment returns. Also, the presence of long-established or well-known brands within the surroundings will indicate that there is a level of confidence that the area has good growth potential.

Crime levels

Properties in a high-crime-rate zone will not hold their value over time. Research from insurer Direct Line revealed that almost half of Brits would check crime statistics in neighbourhoods they might live in, and 47% would not buy a home in an area with a high crime rate. Over a third said they would expect to pay less for a property in a high-crime area. 

Transport

Accessibility to transport routes and train stations will also have an impact on an area’s appreciation potential. A large portion of the British population commutes far distances every day to get to work, so easy access to public transport is a major consideration. Even with the increase in working from home, good transport links are still a big draw for buyers, particularly those looking to future-proof their purchase.

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The adage of location, location, location is as relevant today as it was when it first appeared in print in 1926. While finding the right home in the right location will require time and research, the future benefits of solid growth in the value of the property will certainly make it worthwhile. Here at The Guild, we can help you find a home in the right location. Find your local Guild Member, or visit our buyer's guides on our website.