Selling a seaside property?
Selling a seaside property? Here are our six secrets to a successful sale.
1 - Find an agent who has expertise in your particular area.
The earlier in the process you choose your agent the better. Even if the idea of selling your seaside home is no more than a seed, it’s still worth seeking out a suitable agent at the outset. Look at the properties they have in their existing portfolio, this will give you an idea of their experience and knowledge in your area. It’s essential that your agent understands the unique nature of your property in order to know how best to market it. Selling your home can take between and twelve months so you need to be able find an agent you can trust. Building a relationship early on will help you to achieve this.
2 - Reach the widest and best possible audience
It stands to reason that you are unlikely to sell your house if nobody comes to view it. While web portals do their job when it comes to a generic search area and price bracket, if someone is looking for a specific home -for example an unusual seaside property -you need to ensure that your home is being promoted to a wide audience, and indeed the right audience. The agent’s presentation of your home is also key. They say a picture paints a thousand words and that’s never more true when it comes to the photographs and brochure promoting your coastal home. It’s not only the interior shots that are key but views, particularly of the sea, can be a great selling point.
3 - The price needs to be right
It’s important that your house is priced correctly. A good agent should be able justify the price they quote, based on their historical data, experience and knowledge of the area. This is especially relevant with coastal properties as many are able to command a higher price just because of the nature of their location. Going for the highest market price but the lowest commission isn’t necessarily the right way to go, it may mean that your property is on the market for longer than expected and that you might end up having to accept a lower price than expected. A higher initial price can deter buyers, whereas a realistic price can attract a lot of interest and may actually result in you getting the higher price you were hoping for.
4 - Create a good first impression
As the saying goes ‘a picture really does paint a thousand words’ and never more so than when selling a coastal home. Beautiful photography is critical when selling any house, so tidying up both the exterior and interior to make them both visually appealing to prospective buyers is key. For example, coastal homes an suffer from salt-stained windows, so a wash and polish will go a long way to creating a good first impression. The garden is equally important, a well-planted and tidy coastal garden can be a real selling asset. Similarly, touching up paintwork and attending to those little DIY jobs will ensure there’s nothing that can put a buyer off.
5 - Find a balance between tidy and sterile
While it’s important to de-clutter when selling your home, a house should look tidy but lived-in. Aim for a cosy and homely feel rather than a sterile one. Particularly with coastal homes, you might find that your buyer is relocating from the city and so you are not only selling your home, you’re selling a lifestyle. If you lead a busy life then take time to stage your home for your viewings.
6 - Big-up the benefits
There are many benefits of selling a property in a coastal location, not least the draw of the sea. Ensure that potential buyers are aware of beautiful local beaches, waterfront restaurants and stunning cliff top walks. We are also lucky in Cornwall that there a plethora of good schools, with excellent Ofsted ratings, and that the constraints of catchment areas and over-subscribed schools pose less of a problem for us here than in city areas.